Fixxy - A Car Servicing App
An all in one car servicing application, right from pickup to doorstep delivery post servicing
Role
Product Designer
Industry
Automobile
Duration
3 months
1. Problem Statement
Many car owners in India complain of hidden costs and lack of transparency. Customers often do not know in advance what repairs are needed, how long service will take, or what it will cost. At local garages, mechanics may simply list extra parts needing replacement without clear explanation, leaving owners feeling exploited. This mistrust is borne out in surveys: for example, 27% of customers said their last service bill was higher than expected. Similarly, J.D. Power found 77% of customers still schedule service by phone because they often need to “speak to someone” to clarify issues, a sign that digital channels and transparency are underused. Only about 6,500 authorized dealerships exist for India’s 30+ million cars. so most owners rely on small local garages (an estimated 300,000 roadside workshops). In sum, the key pain points are high/unexpected costs, poor communication (long waits, opaque pricing), and low trust in service quality
2. Objective
The industry is still relatively offline, but digital is emerging. A J.D. Power study (2021) found only 23% of owners used any online channel to schedule service (77% still call), citing urgency and personal help as barriers.
Since it's 2025 and smartphones are capable of almost anything, why not give users a platform to get their car service done in 4-5 clicks?
Cost breakdown of Common Car Services
Service | Typical Cost (INR) |
|---|---|
Towing (breakdown) | ₹2,000–4,000 base + ₹50–100/km |
General Servicing | Minor (yearly): ₹3,000–5,000; Major (60k km): ₹6,000–10,000 |
Denting/Painting | Small dent: ~₹2,000–3,000 per panel; full repaint: ₹20,000–40,000+ |
Tire Change & Alignment | Tyre fitment/balancing: ~₹150–300 per wheel; 4‑wheel alignment: ₹500–800 |
Car Wash (basic) | ₹300–600 (inside+outside); up to ₹1,000–1,500 (premium) |
AC Repair (regas) | ₹1,000–1,800 per regas |
Competitive Analysis
The car service market is highly fragmented. Apart from authorized dealer workshops (OEM-owned), there are chain garages and online aggregators
GoMechanic – A fast-growing online network that partners with multi-brand garages. It operates ~800 workshops in 125+ cities. As of FY24, GoMechanic had ~8 lakh monthly active users.
Pitstop – Bengaluru-based startup (backed by Mahindra group) with a mobile app and service vans. It trained and certified hundreds of local garages. By early 2021 Pitstop had served ~300,000 orders and was processing ~₹2.5 crore in revenue per month. Pitstop emphasizes transparent billing and offers both home pickup/drop and garage service
Startups like Fixcraft, Carconomy, and Elite (Servecars) operate in select cities, connecting mobile mechanics and garages via apps. Quikr Autos and Droom offer booking/rescue features.
Emergency assistants like ReadyAssist, TowMe, and GetRescued focus on breakdown support (towing, fuel delivery, minor fixes).
In aggregate, the market has ~300,000 small independent garages, ~1,000 branded multi-brand workshops, plus 6,500 authorized dealerships
User Persona
Shrey Ojha - 29
Shrey is a software engineer and currently he currently resides in one of the busiest city in India, i.e. Bangalore.
Frustrations
Long waiting times at service centers
Confusing pricing and fear of being over-charged
Inconvenient servicing during busy weekends
Goals
Keep his car in top condition with minimal time investment
Avoid last minute emergencies like breakdowns or flat tires during work travel
Have complete transparency on what's happening to his vehicle
————————————————————————
Vrinda Naresh - 33
Vrinda is a Human Resource and a mother of 2. Saturdays and Sundays are usually booked by her kids.
Frustrations
Intimidated at service centers; lacks technical knowledge.
Doesn’t know when or why a service is necessary.
Skeptical about leaving her car with unknown service people.
Goals
Wants a service she can fully trust
Prefers hassle-free scheduling with good customer support.
Would like real-time updates and service status.
Affinity Mapping
Booking & Scheduling Issues
Is the slot even available?
What if there is no confirmation even after payment?
Can my father use this application?
WHAT IF THE PICKUP MAN TAKES MY CAR!!
Transparency & Trust
Isn't that expensive?
Who exactly is picking up my car?
What if mechanic does nothing?
No idea what’s being done once the car is taken.
Service Options
Just servicing? What if my car broke midway?
Can I add an emergency service request?
Wish I could cancel or modify a booking easily.
Real-Time Tracking
I wish I could track the car while it's being serviced.
I didn’t get notified when the car was ready.
I might have to call multiple times to know the service status.
Service Quality
Will I be able to rate the mechanic?
Can I get a detailed invoice?
What if I found a problem post car servicing?
Frustration
Too many icons might create a chaos
The text is too small.
It looks outdated compared to other apps.
Why is the service history hidden?
How to keep the users engaged?
Sign Up Screens
The user gets the idea of the application by just downloading it
After adding the phone number, an OTP is sent for the confirmation
Phone number as Sign Up option, now they will have to put the phone number
Once all the things are done, user can add name and vehicle details
The user gets the idea of the application by just downloading it
Booking Screens
The user gets the idea of the application by just downloading it
On this screen, the user can have multiple selection of the type of service required
Don't wanna book now? Schedule your booking for later
After Service center confirmation, an agent around you will be notified the same
This is the tracking screen, here you will be able to see the status of your car
From here, you will be able to track, and know all the details of the ongoing procedure
You can check the status of your car onto the homepage itself
Post scrolling, the user can select the service center of the desired choice
Post confirmation of the choice, this is the final price breakdown. Extras can be added
Wait a little for the confirmation of booking from service center
Here, you will be able to see the details of the delivery/pickup partner.
A map view for a better view, connected via driver's gps.
Supports in-built chat as well for better cimmunication.
Once you receive your vehicle back, just do a little payment.
Quick Services
The user gets the idea of the application by just downloading it
On this screen, the user can have multiple selection of the type of service required
Don't wanna book now? Schedule your booking for later
Post scrolling, the user can select the service center of the desired choice
Post confirmation of the choice, this is the final price breakdown. Extras can be added
Wait a little for the confirmation of booking from service center
